June 3, 2010 – Puma, in partnership with the Global Reporting Initiative, will begin working with 20 of their key suppliers in South East Asia on how to design and track their social and environmental initiatives, as well as assisting them in issuing individual sustainability reports starting in 2011.

June 3, 2010 – Last week Sprint Nextel was recognized at the International Electronics Recycling Conference for their commitment to electronics recycling; specifically for the launch of their Sprint Buyback Program and for setting the industry benchmark of recovering or recycling 90% of the handsets they manufacture by 2017.

Drawing from psychology and principles of persuasion, John discusses transformational communication, and how social and environmentally conscious business ventures can shift their thinking to realize breakthrough results through strategic, authentic values-based marketing and communications.

Can technology save the world? Most of the biggest brands think they can. Yet, as small upstarts start getting real traction with innovation, they are faced with the challenge of building strong brands as big players change the products, services and business models they offer to the marketplace. By Sandy Skees

Social Entrepreneurs and intrapreneurs are some of the most important people working today. But a worthy mission is just the beginning. How do you create a voice that extends into all the places you need to be known? How do align an entire organization around your vision and create the energy and focus to make it reality?

Mehmood Kahn, The first Chief Scientific Officer at PepsiCo, sits down with SustainAbility's Mark Lee to discuss the growing role brands are playing in sustainability, innovation, nutrition and human health.

To learn more about effectively using your company’s science officers to lend credibility to your brand, join us next week at Sustainable Brands '10!

May 27, 2010 – According to a recent lifecycle assessment conducted by Levi’s, almost 60% of the climate impact associated with a pair of jeans happens during the laundry phase - after a consumer takes them home - and over 80% of that impact happens during the drying. The company hopes to drastically reduce this number by promoting air-drying through their Care to Air competition.

When organisations think about designing a suitable sustainability or carbon management strategy, more often than not the primary emphasis is placed on the external communication of these initiatives. Whilst external stakeholder audiences, especially customers, are important groups for tailored communications, companies must effectively engage with internal employees as well.

We all know sustainability is a journey.  And each company has to forge its own path.  But all of us would much rather have that journey resemble a 200 meter dash than a Sunday afternoon stroll. To set the most direct path, we have plenty of positive examples to emulate – and more than a few stumbles to point to as well, particularly in the areas of company position and alignment. By Tim Griener

A glimpse into sociology and new science around an old mystery of human evolution and psychology: why we have evolved positive emotions like gratitude, amusement, awe, empathy, altruism, kindness, and compassion that promote ethical action and are the fabric of cooperative societies

Hear Erin Carlson, Director of Yahoo! for Good, tell the Sustainable Brands audience what types of stories and advertising messages resonate with different types of consumers and that to communicate effectively, your brand must progress to an enlightened and audience-engaging form of communication on sustainability; one that's meant to go beyond the clichés of subjective, save-the-planet ideas.

As consumers come to understand the connection between their choices and sustainability, the business community has a unique opportunity to create brand promises around solutions to the challenges facing our global society. From Sustainable Brands '09, Andrew Winston outlines some of the new building blocks and creative business solutions being crafted in response to some of today's real world problems.

Dialogue session with Juriaan Kamp of Ode Magazine, Dev Patnaik of Jump Associates, John Marshall Roberts, and Dacher Keltner of UC Berekeley Greater Good Science Center, on better understanding the human condition including desires, kindness, empathy and more.

May 24, 2010 – The world’s largest home furnishings retailer released their 2009 report on global sustainability initiatives last week, reporting an overall carbon emissions reduction of 5%,  a 10% reduction in emissions from transportation  and highlighting their latest improvements to IWAY, the IKEA supplier code of conduct.

May 21, 2010 – A recent study conducted by Cone LLC finds that while the overwhelming majority of American consumers believe that their ideas can help business build more sustainable products, a much smaller number believe companies are doing enough to encourage communication about corporate sustainability.

May 20, 2010 – To communicate the company’s commitment to sustainability and call attention to its environmentally friendly products and services, Kodak has begun adorning marketing and packaging materials for their most sustainable products for products with their new green and yellow leaf logo.

Most analysts agree that there’s a core of green consumers whose ecological concern is central to their world view and this concern is reflected in their purchases.  Green Meridian’s study Sustainability in the Mainstream identified a group of such consumers, dubbedFrequent Greens, which represent about one-fifth of adult women. But what about the other four-fifths? By Jeff Dubin

The Sunchips story is one of bringing a brand and its entire entity to its aspiring sustainable roots, from operations and product/packaging development to marketing communications. Listen to Thomas Oh as he bring you through their journey.

May 18, 2010 - Beginning in July, Tetra Pak will begin shipping three of their aseptic, fresh-food container models to customers in China bearing the label of the Forest Stewardship Council (FSC), furthering the company’s efforts to promote sustainable forest management in the country.