Seven principles and a detailed process for helping you develop a CSR strategy that is authentic because of its natural linkage to your company’s mission, vision, and values. Case studies included.

Former Seventh Generation CMO and Nike brand catalyst Duke Stump helps us capture the essence of sustainability through a wider lens.

Chief Marketing Officer of the new California Academy of Sciences discusses how a 150 year old institution dedicated to nature took on the challenge of reinvention for a new generation.

May 14, 2010 – Panasonic President Fumio Ohtsubo unveiled his company’s new mid-term management plan this week, dubbed Green Transformation 12 (GT12). He hopes the plan will transform Panasonic into the #1 green innovation company in the electronics industry by 2018, the 100th anniversary of its founding.

Henry Chesbrough, the Executive Director of the Center for Open Innovation, speaks with EarthSky about the Green Exchange, a web based platform that aims to facilitate the sharing of sustainable technololgies between businesses in developed countries and those  in the developing world.

May 13, 2010 – The Vice President of Sustainability Strategy for SAP, Scott Bolick, will reveal their 2010 sustainability report later today, and with fully integrated feedback features, advanced data drill-down capabilities and social media integration, the company has created the new benchmark in sustainability reporting.

While reporting on environmental sustainability is not mandated by U.S. government regulations, many of the most successful companies make a significant effort to inform stakeholders about their environmental efforts.    Why do they do it? By Kathleen Gilligan & Karen Janowski

May 12, 2010 – One of the world’s largest agricultural conglomerates followed through on its commitment to sustainable cocoa, paying over $400,000 in certification premiums to two farmer cooperatives in Cote d’Ivoire for the delivery of UTZ Certified sustainable cocoa beans over the past 9 months.

May 10, 2010 –In honor of Mother’s Day, Kimberly Clark has launched www.huggiesmominspired.com, a website which seeks innovative product ideas and business plan submissions from entrepreneurial mothers and rewards them with financial assistance and other resources for launching and growing their businesses.

Interview with Duke Stump on sustainable business, marketing, branding, and the role that a business conscience can play in propelling brands further on the road to growth and sustainability.

May 6, 2010 – In their third annual CSR report, Campbell’s looks back on the progress they have made in energy efficiency, nutrition and employee engagement, while outlining goals for the next 10 years in four key areas: Nourishing our Planet, Neighbors, Employees and Consumers.

Our latest video, a piece by Thornberg & Forester, truly puts the "Power of AND" into perspective - and shows exactly why any brand that is focused on, or interested in, sustainable innovation should check out Sustainable Brands '10.

May 5, 2010 - J. C. Penney Company, Inc. announced the internal goal of reducing facility energy consumption 20 percent per gross square foot by 2015 through increased energy efficiency improvements and driving a company culture which advocates and practices conservation in its 2009 sustainability report, released on Monday.

Communications professionals should be seen as key players in the implementation of CSR efforts - specifically because many of their traditional functions; culture change, stakeholder engagement, and external relations, can be best accomplished by enhancing sustainability across the company. By John Friedman

Discussion on environmental product attributes, shades of green, and Office Depot's approach to making business/organizational procurement easier.

May 4, 2010 - McDonald’s Corporation announced today their “Global Best of Green” and “Best of Sustainable Supply”, two programs updated from 2009 which showcase sustainable innovations happening at the fast food giant and highlight sustainable best practices found in its supply chain and restaurants.

CleanFish is a company, an aspiration and a movement that brings great tasting fish to the market from artisans who carefully cultivate or harvest with a depth of tradition.

Two socially conscious visionaries have figured out a way to leverage the strengths of two very different brands to create the world’s largest online marketplace of people- and planet-positive products to engage people in compassionate commerce. World Of Good, by eBay

Discover DOW's brand identity through the compelling and award-winning Human Element campaign, and extraordinary opportunity to showcase a new company through its groundbreaking sustainability goals.

Presentation on Clorox's three brands Burt's Bees, Brita, and GreenWorks. Bill speaks on brand development, communications, and how leverage sustainability in building a great brands.