Marketing
ConAgra Awards Sustainability-focused Intrapreneurs
April 29, 2010 - ConAgra Foods announced Wednesday the winners of its 2010 Sustainable Development Awards, an internal awards program created to recognize outstanding achievements within the company integrating sustainability into business practices while also sharing best practices across the company.
Categories: Marketing
Susan Burns Measures the Ecological Footprint of Business
Susan Burns, CEO of Global Footrpint Network, outlines how her company's environmental accounting tool, the "ecological footprint", can help companies assess the impact of their products and business operations through life cycle analysis and how this will bring down our "ecological overshoot".
Categories: Marketing
WRAPe Certifies First Textile Company – Anvil Knitwear
April 26, 2010 – Worldwide Responsible Accredited Production (WRAP), a third party certifier of lawful, humane and ethical manufacturing practices, has accredited Anvil Knitwear as the first company to meet its new WRAPe certification, an enhanced manufacturing protocol specific to the apparel industry.
Categories: Marketing
Sustainability As a Brand - Owen Rogers of IDEO
Presentation on emotional and passionate branding, in which Owen attempts through examples to tie their attributes into sustainability and consumer behaviors, attitudes, and what possibilities may lie before us.
Categories: Marketing
Empathy in Business & Brands Yields Strong Affinity - Dev Patnaik
A look inside leading companies by Dev to see how IBM, Microsoft, Apple, Harley Davidson, and Nike, to see how empathy can drive change and growth.
Categories: Marketing
ImagePower Green Brands Study 2009 with Annie Longsworth and Russ Meyer
Discussion of 2009 market research exploring specific behaviors and attitudes that are driving (or preventing) purchase of sustainable products, as well as the latest public perception about which brands are the best at being green.
Categories: Marketing
Sappi Launches eQ Tool For Choosing Sustainable Paper
April 23, 2010 - Sappi Fine Paper North America has announced the launch of its eQ Tool, an interactive web-based tool that allows companies to explore a full range of factors about sustainable paper, as well as demonstrates Sappi’s ongoing commitment to sustainability.
Categories: Marketing
New Profits from Non-Profits? (Part 2)
The world’s most successful capitalists and corporations are finding new sources of profit and shareholder value where they didn’t expect it – in the global expertise of non-profits and governments. In Part 2 of the article, we will be dicsussing specific examples of successful partnership models - and why they work. By Thera N. Kalmijn and R. Paul Herman
Categories: Marketing
The Responsibility Revolution with Jeffrey Hollender
Interview with Jeffrey Hollender of Seventh Generation, on his book "The Responsibility Revolution". Includes discussion on purpose driven versus simply hedgehog-concept focused companies, making employees responsible for sustainability initiatives, and what to do about maintaining a balanced corporate conscience in conglomerate, multi-category enterprises..
Categories: Marketing
Sustainable Brands Earth Day Round-Up
April 22, 2010 – as Earth Day approaches, many companies and consumer facing brands do their best to communicate their environmental programs, broader sustainability efforts and accomplishments. Here are a few highlights for Earth Day 2010.
Categories: Marketing
Staples Advantage Releases Online "Green Guide"
April 22, 2010 – Staples Advantage, the business-to-business division of Staples, Inc., has announced the launch of its new “Staples Green Guide” 2010 online catalog, allowing businesses to use their purchasing power towards sustainability.
Categories: Marketing
Insights into New Consumer Segments: Moms and Millennials - Diane MacEachern
Speaking on behavioral and attitude differences between men and women, Diane goes on to discuss market research, and how communicating sustainability should change gears from rationality and science, to consequences.
Categories: Marketing
Duke Energy Publishes Sustainability Progress in 2009-2010 Report
April 21, 2010 – Duke Energy released their 2009-2010 Sustainability Report yesterday, which provides a comprehensive look at the energy company’s triple bottom line and features exclusive online content where the company’s stakeholder groups can gain a better understanding of the companies most pressing and important sustainability challenges.
Categories: Marketing
Robert Epstein on Creativity and Sustainable Business
In a interview with EarthSky, Dr. Robert Epstein explains that "creativity is critically important for sustainable business, in part because sustainability is a goal that has a deadline. We are under pressure as a civilization to correct the damage we’ve done to the environment. That means we need new ideas flowing... and flowing fast."
Categories: Marketing
Jeff Dubin
Categories: Marketing
Balancing Green Messaging with Traditional Value Propositions
This panel from Sustainable Brands 09 brings together William Brent, Cleantech Practice Head of Weber Shandwick, along with Aaron Ayer of Hycrete, and Miguel de Anquin of Premier Power to talk about how to balance messaging green in relationship to traditional business decision inputs.
Categories: Marketing
Verizon Makes Maplecroft Climate Innovation Benchmark List
April 20, 2010 – Wireless network company Verizon Communications has been listed on the Maplecroft Climate Innovation Benchmark Index (CII), among 300 of the largest companies in the US, for its efforts in reducing greenhouse gas emissions.
Categories: Marketing
Should Green Marketers Take a Page from Pharma’s Playbook?
With concern over toxic chemicals at an all time high, sustainable cleaning products could be gaining market share through aggressive consumer messaging, if there weren’t so many roadblocks in place stopping them. Maybe it is time they started following Pharma’s lead – marketing to health care providers. By Jeff Dubin
Categories: Marketing
UPS Launches Eco Responsible Packaging Program
April 19, 2010 – The United Parcel Service (UPS) has become the first carrier to provide a sustainability evaluation program for its customer’s transport packaging, along with a logo to be displayed on those that meet program criteria.
Categories: Marketing
TransFair USA Releases 2009 Almanac with Record Highs
April 16, 2010 – TransFair USA, the leading third-party certifier of Fair Trade products, has released its 2009 Almanac that shows record highs of Fair Trade imports, product expansions, and consumer demand.
Categories: Marketing