William Brent of Weber Shandwick, discusses green messaging along with Aaron Ayer of Hycrete, and Miguel de Anquin of Premier Power. What works, what doesn't, and what you should be thinking about.

April 15, 2010 – Proctor & Gamble has announced both a partnership with National Geographic and sponsorship of Earth Day Network that will help expand their existing environmental education initiative, Future Friendly.

The world’s most successful capitalists and corporations are finding new sources of profit and shareholder value where they didn’t expect it – in the global expertise of non-profits and governments. By Thera N. Kalmijn and R. Paul Herman

April 14, 2010 – PricewaterhouseCoopers (PC), the world’s largest professional services firm, took first place this week in Boston College’s Corporate Citizenship Film Festival, by capturing the company’s positive impact in communities.  

April 13, 2010 – In a global initiative encouraging consumers to reduce their environmental impact, Starbucks has announced its new green project, The Big Picture, with a free coffee offer and a symbolic film.      

April 12, 2010 – To kick off Earth Day’s 40th Anniversary on April 22, the nation’s top IT, CIO’s, and internet authorities from both government and industry will serve as keynote speakers at the Green IT ECOnomic Summit (GITES) 2010 in Washinton D.C .

April 9, 2010 – Cement company CEMEX is demonstrating their commitment to reducing their environmental impact through new Carbon Reduction Labels on cement from all three of their UK plants.  

April 8, 2010 – Ford Motor Company has become the first auto manufacturer to join the Carbon Disclosure Project’s (CDP) Water Disclosure initiative.  The partnership is part of the company’s effort to significantly reduce their water usage and overall environmental footprint. 

If your company consistently runs social responsibility programs, but you doesn’t take the time or have the confidence in its programs to make sure I know about them, it’s doing me and itself a disservice. By Olivia Khalili

April 7, 2010 – Brand innovation firm BBMG, in alliance with social software company Passenger, has launched the first private online community –“The Collective”- that will utilize consumer feedback  in the process of co-creating innovative, sustainable brands.

April 6, 2010 – Johnson Controls’ new Global Reporting Initiative (GRI) report was released online yesterday and provides shareholders with the company’s financial, environmental, and social performance details of the past year.  

April 2, 2010 – Harrington Investments, Inc. (HII) announced today that Intel has agreed to amend its corporate charter to include “corporate responsibility and sustainability performance” in its overall policy responsibility.  

April 1, 2010 – In a new study by London consulting firm Carbon Smart, carbon and sustainability data were found lacking credibility, as well as external verifications and transparency, from many of the UK’s FTSE 350 companies. 

“A green economy needs to just be the economy,” said Dianne Dillon-Ridgley, a board director at InterFace Global and member of the closing Town Hall session at the 20th anniversary Globe 2010 in Vancouve

March 30, 2010 – In an effort to reach its goal of serving 100 percent of its beverages in reusable or recyclable cups by 2015, Starbucks is sponsoring an open collaboration contest called betacup

March 29, 2010 – Debuting in Bank Technology News’s (BTN) upcoming April issue, America’s Greenest Banks will be recognized in community, regional, and money center categories.  The list intends to highlight best practices from

March 26, 2010 – In a showcase of environmental responsibility, Hanes announced today its new national advertising campaign, called “For Future Generations”, along with its new EcoSmart apparel line and green-focused website.