March 25, 2010 – At the DEMO Conference this week, Green Nurture LLC debuted its new social media software system, designed to engage employees in contributing to sustainability

When you target customers, it helps to know if they’re “dark green”, “light green” or “basic brown” in their attitudes, but, with so many green issues, products, and labels out there, it may be more relevant

March 24, 2010 – As part of UN International’s annual World Water Day on Monday, Nestle, Coca-Cola, and Pepsi, among others, made announcements regarding new water initiatives under the theme &l

March 23, 2010 – For the second consecutive year the Ethisphere Institute has named Sodexo one of the World’s Most Ethical Companies for 2010, which recognizes companies committed to ethical leadership, compliance practices, and corporate

March 22, 2010 – New studies by the US Department of Energy (DOE) and the World Economic Forum find that although millions of Americans

March 19, 2010 – International resort developers Las Vegas Sands Corp. (LVS) announced yesterday the launch of Sands Eco 360 degrees, a sustainable development p

March 18, 2010 – An existing program by Australia’s Commonwealth Government, Re-Tooling for Climate Change, ha

During its first 15 years in operation, Guayaki has established itself as the #1 yerba mate brand in the United States. While the company has launched products from bottled beverages to energy shots, expanding into new customer segments demands that

March 17, 2010 – Procter & Gamble has announced it will be expanding its environmental responsibility and education platform, Future Friendly, in order to meet or exceed their

March 16, 2010 – Corporate Responsibility Magazine (CRM) released yesterday its 11th annual 100 Best Corporate Citizens List, including top companies like Microsoft, Nike, and

March 15, 2010 – Discovery Communication’s eco-lifestyle network, Planet Green, announced the launch of its new VERGE programming.  The three-hour primetime block will feature “misfits, mavericks and innovators who challenge th

Sustainable Brands 2010 – Where the Sustainability & Brand & Design Communities Come Together to Shape the Future. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability.

March 12, 2010 – Activist U.S. coalition Ceres has released a report urging companies to make immediate and meaningful energy and resource improvements if they want to keep pace with social concerns about climate change and sustainability. 

March 11, 2010 – New research by Accenture shows that 85 percent of global consumers believe more government intervention in the energy market is the solution to reducing reliance on fossil fuels and addressing energy challenges.  

March 10, 2010 – A new UCLA-led study has found that California wineries using eco-labels on their organic wines are seeing a decrease in price, instead of the higher revenue of other green products like organic foods and high-efficiency appliances.  

Sustainability requirements triggered by legislation should not be seen as roadblocks to innovation, but should be utilized as a springboard for new thinking and an opportunity for sustainable branding.

March 9, 2010 – Five Winds International has announced a new retailer sustainability website today, designed to provide consumer goods manufacturers strategic guidance and practical steps in responding to the complex and rapidly expanding sustainability requirements of the world’s largest retailers.

March 5, 2010 – Wal-Mart Canada has launched ShareGreen, a platform announced last month at the Wal-Mart Green Business Summit, which allows the public to browse and discuss the top sustainable business practices of Canadian industries.

March 4, 2010 – Safeway announced on Monday their involvement in the Sustainability Consortium initiative, which is funded by Wal-Mart, in support of its science-based work towards a more sustainable global supply chain.  They are the first U.S. grocer to join the group as a founding member.   

How does increased transparency lead to 18% revenue growth while opaqueness seems to lead to -6% in revenue reductions?  EngagementDB’s report (2009) showed that companies that are open with their customers, active in social media and communicating in multiple formats about their operations tend to generate higher brand loyalty, consistent customer retention and higher revenue growth. By Thera N. Kalmijn and R. Paul Herman