February 8, 2010 – Burt’s Bees has released their first Corporate Social Responsibility (CSR) update since their initial sustainability report in 2008.  These reports, which outline how the company is approaching key sustainability issues, are sparking meaningful dialogue with stakeholders about pioneering a fully sustainable brand and business by 2020.

In 2007, SunChips was successfully repositioned as a snack brand that is better for you and better for the planet. In this presentation Thomas Oh, Director of Marketing for SunChips, will highlight the motivation and strategy surrounding this decision, and the resulting brand innovation and marketing initiatives that were launched to both build and communicate the brand's authentic steps towards becoming the preeminent sustainable snack.

 February 5, 2010 - For the first time in over a decade the Federal Trade Commission (FTC) is revising its guidelines for environmental marketing and hitting companies hard with enforcement.  The biggest issue to date being the mislabeling of rayon clothing as sustainable bamboo, leaving Wal-Mart, Amazon, Target, and 75 other companies with a stern warning to re-label or be sued for green fraud. 

February 4, 2010 – Advertising giant Fallon has created a new brand for the Prince of Wales charity alliance, called Start, which is part of The Prince’s Charities’ sustainability initiative.  The website is set to be unveiled today to showcase the campaign.   

Discussions about environmental sustainability in business rarely mention the environmental footprint of marketing communications. Yet marketing successfully consumes too much energy and produces too much stuff to be ignored in considering -- and lowering -- your company's environmental impact. By Peter Korchnak

 February 3, 2010 – As part of its corporate social responsibility (CSR) initiative, The Clorox Company announced Monday that it is committed to increasing communications through its new product ingredient listing website. www.cloroxcsr.com details the “Ingredients Inside” their products and a glossary of terms for over 230 household and commercial products that are sold in both the U.S. and Canada.  

 February 2, 2010 – The Coca-Cola Company makes its biggest statement of the year with carbon-neutral sponsorship of the Olympic Games in Vancouver.  Through a zero-waste effort that has been in the works since 2006, Coca-Cola will provide 1500 eKOfresh coolers, salvaged wood furniture, Drink2Wear Uniforms, and products that are delivered via hybrid and electric vehicles.

February 17, 2010 – Hotel company Sol Melia has become the first hotel brand in the world to be named and certified a “Biosphere Hotel Company” by the leading researchers in responsible tourism, the International Centre for Responsible Tourism (ICRT) in Leeds, England. 

February 1, 2010 – UK retail giant Marks & Spencer announced yesterday that they have signed the World Wildlife Fund (WWF) Seafood Charter, making them the first major retailer to join the campaign.  Intended to encourage sustainable seafood choices and to tackle overfishing in the UK, signing the charter means that all fish sold at M&S will be fromMarine Stewardship Council (MSC) certified stocks within the next five years.

 February 16, 2010 – Neenah Paper is set to sponsor a FREE Webinar, hosted by the Forest Stewardship Council-US (FSC-US), on Tuesday, February 23, 2010 at 2pm.  The webinar will focus on the FSC’s role in the paper market and their future plans, as well as the importance of responsible forestry and what the FSC certification process entails.