Mehmood Kahn, The first Chief Scientific Officer at PepsiCo, sits down with SustainAbility's Mark Lee to discuss the growing role brands are playing in sustainability, innovation, nutrition and human health.

To learn more about effectively using your company’s science officers to lend credibility to your brand, join us next week at Sustainable Brands '10!

June 1, 2010 – A leading British energy institution, The Energy Technologies Institute (ETI), has begun to study technologies that could economically capture and store carbon dioxide (CO2) emissions from sources such as small power plants, industrial facilities or large power stations and to turn it into solid bricks.

Shipping products in cardboard boxes long distances gets a big rap as unsustainable because of its triple whammy of using cardboard that comes from trees, generating carbon emissions via shipping, and generating waste if the cardboard isn't recycled or composted properly. The Life Box offers a sustainable solution to all three of the above problems. By Jonathan Gelbard

A glimpse into sociology and new science around an old mystery of human evolution and psychology: why we have evolved positive emotions like gratitude, amusement, awe, empathy, altruism, kindness, and compassion that promote ethical action and are the fabric of cooperative societies

Hear Erin Carlson, Director of Yahoo! for Good, tell the Sustainable Brands audience what types of stories and advertising messages resonate with different types of consumers and that to communicate effectively, your brand must progress to an enlightened and audience-engaging form of communication on sustainability; one that's meant to go beyond the clichés of subjective, save-the-planet ideas.

As consumers come to understand the connection between their choices and sustainability, the business community has a unique opportunity to create brand promises around solutions to the challenges facing our global society. From Sustainable Brands '09, Andrew Winston outlines some of the new building blocks and creative business solutions being crafted in response to some of today's real world problems.

May 20, 2010 - In what could set the stage for a fundamental shift in commercial aviation, an MIT-led team has designed two new green airplanes as part of a NASA sponsored competition which are estimated to use 70 percent less fuel than current planes while also reducing noise and emissions of nitrogen oxides (NOx).

May 18, 2010 – Royal Philips Electronics announced the release of their 12 watt EnduraLED bulb at the Lightfair International tradeshow this week, making the company first-to-market with an LED replacement for the most commonly used incandescent bulb in household lighting – the 60 watt.

Chief Marketing Officer of the new California Academy of Sciences discusses how a 150 year old institution dedicated to nature took on the challenge of reinvention for a new generation.

May 17, 2010 – Danish research company Topsoe has developed a process, in cooperation with the department of chemistry at the Technical University of Denmark, which converts carbohydrates from biomass to lactic acid using a catalyst, marking a huge breakthrough in the production of biodegradable plastics.

May 14, 2010 – In tandem with the launch of their new phone, the Samsung Sleek, the two wireless companies have started a new packaging trial, which will allow consumers to reuse the packaging of their newly purchased phone to ship old electronics back to the manufacturer for recycling – free of charge.

Henry Chesbrough, the Executive Director of the Center for Open Innovation, speaks with EarthSky about the Green Exchange, a web based platform that aims to facilitate the sharing of sustainable technololgies between businesses in developed countries and those  in the developing world.

May 11, 2010 – Procter and Gamble announced yesterday their launch of the Supplier Environmental Sustainability Scorecard, which will be used to measure and improve the environmental footprint of key suppliers. The scorecard will specifically focus on energy use, water use, waste disposal and greenhouse gas emissions.

May 12, 2010 – Dell announced on Tuesday that the bamboo packaging which houses multiple netbooks and laptop lines during shipping has been certified compostable by the American Society for Testing and Materials. Dell joins the likes of SunChips and Snyder’s of Hanover in leading the next trend in sustainable packaging – compostability.

May 11, 2010 – Shunning operating standards and dealership models held by the major global automakers for decades, automotive startup Coda is planning to manufacture and sell its all-electric sedans without owning a single manufacturing plant or car dealership.

Plastiki’s Expedition Leader David De Rothschild takes some time to speak with SLM’s Lindsey Whited about the impact that his voyage will make in the world of corporate responsibility.

May 7, 2010 – Joule Unlimited, a Cambridge, Massachusetts based company, has just begun construction on a test facility in Texas which will produce ethanol and diesel fuels from an innovative new source: gene altered organisms that absorb sunlight and carbon dioxide in order to “sweat” hydrocarbons.

Our latest video, a piece by Thornberg & Forester, truly puts the "Power of AND" into perspective - and shows exactly why any brand that is focused on, or interested in, sustainable innovation should check out Sustainable Brands '10.

May 5, 2010 – Owens-Illinois, Inc, the world’s largest manufacturer of glass packaging, has released the results of their life cycle assessment on glass containers which measures the carbon emissions generated by each phase of the products life and attempts to determine what material is better suited for packaging: glass, aluminum or plastic.